What guides us

Our principles

These are the operating rules for how UNBLOCKED runs and how members behave

01

We get sh*t done

Talk to users. Ship code. Charge money.

Progress beats polish. Revenue is the signal.

02

We hold ourselves accountable

We commit publicly, measure honestly, and follow through - even when it's uncomfortable.

03

We fail (and learn) together

Missed launches, wrong bets, silent users - nothing is hidden. Every failure compounds into shared learning.

04

We win BIG

Individual wins become community playbooks. One breakthrough lifts everyone.

05

We do things that don't scale

Manual onboarding. Ugly MVPs. Personal outreach.

Early-stage success is earned one user at a time.

06

We are nice and direct

Kindness is non-negotiable.

So is honesty. No ego, no toxicity.

07

We ignore competitors

You're far more likely to kill your startup by overthinking than by being outcompeted.

Focus on users, not noise.

08

Users > ideas > ego

Ideas are cheap. Opinions don't matter.

User problems decide everything.